It’s easy to tune out politics. Biden’s campaign is using an app to get around that.

With so many Americans constantly on their phones, deep in their own echo-chambers, and actively avoiding politics, it can be challenging for politicians and campaigns to connect with potential voters. The Biden campaign is attempting to use a new app to fix this problem. The smartphone app called “Reach” matches up phone contacts with a national Democratic party voter database, including information about voting history. Additionally, the app supplies a regular stream of pro-Biden content and messages that volunteers can personalize and text directly to their friends.

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